EVNPAR — Brand Guide

Logo

Primary lockup — reversed (on dark)

Primary lockup — ink (on light)

Hawk emblem — app icon / mark

Do

Lead with black or white; use the green sparingly as an accent.
Use the hawk emblem alone as an app icon, favicon, or watermark.
Give the logo generous clear space (≥ the height of the hawk).
Keep "Grow the Game" with the wordmark in brand moments.

Don't

Recolor the hawk or wordmark outside black, white, or green.
Stretch, rotate, add shadows, or place on busy photos without a scrim.
Reconstruct the wordmark in another font — use the supplied vector.
Crowd the mark with other logos or text.

Color

Ink Black

#0E0E0E

Primary · text, buttons, surfaces

EVNPAR Green

#12A150

Accent · action, active, live

Green Deep

#0C7C3D

Hover · prices · success text

Paper

#F1F1ED

App background

White

#FFFFFF

Cards · reversed type

Persona accents (used only for small tags & identity, never over the core black/green system): Casual #12A150 · Corporate #2F6DB5 · Charity #C0612F · Course #6B4FA0.

Typography

EVNPAR

Display — Archivo (800–900), UPPERCASE, tight tracking. Headlines, nav, buttons, stats. Pairs with the official wordmark vector (used for the logo itself).

Inter — body & UI

The quick rounds make the day. Inter handles all running text, labels, form fields, and supporting copy. Use 400–600 weights; reserve heavy weights for the display face.

Voice & tone

Bold, inclusive, and aspirational. EVNPAR speaks like a teammate who wants everyone on the course — premium without being exclusive. Short, confident, active. The mission: make golf more accessible to new communities and grow the game.

DreamersGrindersTrailblazersResilientRange RatsHustlersFearlessBraveGrow the Game

Design tokens (for build)

:root{
  /* core */
  --ink:#0E0E0E; --paper:#F1F1ED; --card:#FFFFFF;
  --accent:#12A150; --accent-deep:#0C7C3D; --accent-soft:#E7F5EC;
  --line:#E6E6E0; --muted:#6E6E66;
  /* type */
  --font-display:"Archivo", system-ui; /* 800–900, UPPERCASE */
  --font-body:"Inter", system-ui;
  --radius:16px;
}

How it shows up in product

Marketing & hero surfaces go black with the white hawk and green accents — the bold brand moment.
App workflows use light Paper/White surfaces for clarity, with ink text and green for action, active nav, progress, and live states.
Primary buttons are ink black (premium); the green button signals the main "go" action in a flow.
The hawk is the app icon and the mark in the nav; the wordmark vector is used for the full lockup.

See EVNPAR-Prototype.html for this system applied end-to-end. Source files live in 03-Design/brand/.