Selected work
A few problems worth showing.
Each case study leads with the outcome, then shows how we got there — research, the decisions that mattered, and what changed in the numbers.
0→1 Venture · AIEVNPAR
An AI-accelerated 0→1 — a two-sided golf-outing marketplace taken from market research to a clickable prototype, brand, GTM, and investor plan.
Concept → investor · interactive prototype
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Live venture · AI11·0 Pickleball
Using AI to take a real Chicago pickleball academy to market — brand, live site, programs, Stripe registration, and a content engine.
AI go-to-market · live at 11-0.club
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Enterprise B2B SaaSBrightEdge
Turned a churning enterprise SEO product around — rebuilt onboarding for a new persona, then shipped automation features customers renewed for.
Retention 50% → 72% · 1,371 deployments
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0→1 StartupSurePeople
Joined as employee #1 to build the product, team, and brand for a culture-tech startup from a blank page.
Series B secured · Comcast, US Cellular & more
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Global platformJohn Deere
A flexible, scalable product-selector framework for one of the world's most recognized brands — built to extend across divisions globally.
Reusable design system · novice + expert flows
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Global rebrandAbbott
Led a consumer-facing brand redesign and re-platform with global reach, launching APAC and North America first.
Multi-market launch · custom global photography
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How I work
Versatile by craft, amplified by AI.
I work across research, UX, visual design, and strategy — and AI tooling stretches that range further. It clusters research overnight and spins up ten prototypes in an afternoon, so my time goes to the judgment calls only experience can make.
Research, faster
Synthesize interviews, support tickets, and assessment data into themes in hours instead of weeks.
Prototype, broader
Explore more directions earlier, so the team chooses from real options instead of the first idea.
Ship, sharper
More of the timeline goes to craft, strategy, and the decisions only experience can make.
Experience
A product leader who does both — the strategy and the craft.
I've led research, UX, design, content, and technology teams to ship products that meet business goals — from a startup's first screen to global enterprise platforms. I help teams find the real problem, design the solution, and ship it. I care equally about beauty and utility, and about the people on the team doing the work.
References
What people who worked with me say.
"He helped me and my team scale a new product from inception with just 2 small customers to a major business unit which helped improve retention by over 10% YoY… securing major contracts with Tyndale, Morningstar, DocuSign and Walmart/Sam's Club."
Nikola Dosev · Growth Product Manager, SkySlope
"A unicorn leader that would be a tremendous value to any team. His rich experience across product strategy, design, marketing, and customer management comes together into a highly creative and efficient approach to solving any complicated problem."
Elaine Zhao · Lead Designer, Rippling
"A true leader in every sense. His understanding of the product, customer landscape and business helped rally the team around what to solve for. I would highly recommend Mike to lead and transform any design organization."
Manesh Samuel John · UX Leadership, Google
"His devotion to the quality of design helped drive the team to not only meeting delivery goals, but often exceeding client expectations. A trustworthy leader who can deliver and foster a great team."
Peichi Yang · Lead Designer, GoodRx
For clients
Ways to work together.
Senior product design help, scoped to where you are. Every engagement starts with a conversation about the actual problem — or a quick guided brief in the client portal.
Advisory & fractional
Ongoing design leadership for founders and teams without a product leader in-house — strategy, direction, and craft on tap.
Product design sprint
A focused engagement to take a specific problem from research to a tested, shippable design — fast.
UX audit & strategy
A clear-eyed read on your current product or site, with a prioritized roadmap of what to fix and why.