Organizer
Create your outing
A plain-language wizard captures event type, format, field size, and start — no golf jargon.
0→1 Venture · Two-sided marketplace · AI-accelerated
One app to plan, book, and run a golf outing.
A two-sided marketplace and mobile app that puts the whole golf-outing loop — find a course, book it, invite the group, collect the money, run the day — into one product. I took it from market research to a clickable prototype, brand system, go-to-market plan, and investor overview — using AI to move at a pace a solo designer couldn’t a year ago.
The problem
Planning a golf outing means stitching together spreadsheets, group texts, Venmo, a handicap app, and phone calls to courses. Meanwhile ~14,000 US golf facilities have perishable tee-sheet inventory they can’t easily fill or get discovered for. The software splits into four silos — charity tools, pricey tournament systems, league apps, and casual scorekeepers — and nobody serves the organizer end to end or connects both sides of the market.
My role
A self-initiated 0→1 venture. I owned it end to end — market research, product strategy and the PRD, the brand system, an interactive prototype, and the go-to-market and investor story — using AI as a force multiplier at every stage.
Approach
Serve four organizers and the course — in one product, with a tailored path through shared infrastructure:
- Casual organizer — the wedge: dead-simple booking, money-split, and a fun live leaderboard.
- Corporate — turnkey, professional, polished, with ROI reporting.
- Charity — maximize net dollars with sponsorship and donor tools (V2 depth).
- Course operator — fill perishable inventory with high-margin events, less admin.
Explore the actual work
Each opens the real, self-contained screen in a new tab. Investor overview is gated — access code EVNPAR2026.
The insight
A marketplace nobody owns
Bookable course inventory plus end-to-end event management in one place — the two-sided marketplace no incumbent offers together.
Research at AI speed.
I used AI to compress weeks of market research into days — sizing the market, mapping the four-silo competitive landscape, and pressure-testing the wedge — then grounded every PRD claim in ~25 cited sources.
Prototype the whole loop.
A responsive, clickable prototype routes every persona through setup → marketplace → booking → roster → split-pay → live leaderboard, plus the operator dashboard — built to validate flow, not just screens.
Organizer
Find a course
Marketplace search and filters surface only courses that can host the date and field size.
Organizer
Course detail & request
Inclusions, capacity, and pricing — then a structured booking request to the operator.
Organizer
Roster & teams
Invite by link, track RSVP and payment, and build foursomes at a glance.
Organizer
Swag & sponsors
A curated swag shop now; sponsorship and promotions previewed for V2.
Organizer
Checkout & team split
Stripe checkout with fee pass-through and one-tap split-with-team payment requests.
Operator
Operator dashboard
The supply side: a request inbox with KPIs and one-tap Accept / Quote / Decline.
Day-of
Live leaderboard
A sponsor-brandable live leaderboard — the fun hook that drives player word-of-mouth.
The work
From a single question to an investable concept, I produced:
- Market research & strategy — market size, the four-silo competitive map, and the monetization model.
- A two-tier PRD — full vision plus a buildable MVP with acceptance criteria and success metrics.
- A brand system — black-led and premium, “Grow the Game,” anchored by the hawk emblem.
- An interactive prototype, GTM plan & investor overview — the package to take it forward.
Reflection
EVNPAR is the clearest proof of how I work now: AI lets one product designer carry an idea from a market-research question all the way to a clickable prototype and an investor story — fast — while judgment decides what to build, what to cut, and where the real wedge is. The tools changed the speed; experience still decides the direction.
How AI accelerated this
Claude was my research analyst, PRD co-writer, and prototyping partner — clustering sources, drafting and stress-testing scope, and generating flow variations. What used to take a team and months, I did solo in weeks — spending the saved time on the calls that mattered: the wedge, the monetization, and the marketplace insight.